How to Write Content for your Life Science Marketing Automation Program

Life science marketing automation programs are fueled by downloadable, sharable, original content. So where do you get it? Well, you can write it yourself, or you can hire me to write it for you. Because it’s my thing, I have worked out an efficient process. You’re welcome to try it if you’re a do-it-yourselfer. Here it is:

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Which Life Science Companies Are Doing Marketing Automation?

What is the prevalence of marketing automation in the life sciences industry, and which companies are using it?

To find out, I looked at the 110 conference exhibitors attending the 2014 International Plant & Animal Genome meeting (PAG XXII), which ended February 15 down in San Diego.

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Microarray Gene Expression Profiling of FFPE Tissues Case Study

Seeking a faster way to unlock the information in clinical tissue archives, a breast cancer researcher compares microarray gene expression assay results vs. FISH and qRT-PCR. Case study written in collaboration with Lyndsay N. Harris MD.

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Genetic Analysis of Breast RPFNA Samples Case Study

A researcher explores the possibility of replacing sample-consuming, single immunohistochemical response-to-treatment assays with multiple-marker genetic assays using small, select cell populations. Case study written in collaboration with Brian Petroff DVM PhD.

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High-Throughput Protein Sample Prep Case Study

A case study describing an instrumentation user’s experience preparing a high volume of plasma samples for MALDI-MS. Copywriter’s draft appears below image. Written in collaboration with Heather Brauer, PhD.

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Application Note on Bacterial Protein Sample Prep for Shotgun Proteomics

A 1200-word application note describing two methods for digesting a complex mixture of bacterial proteins for nanoLC-MS/MS sample analysis and compares the identified proteins. Written in collaboration with Michael MacCoss PhD.

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